Campaign Report

Twin Rocks Water

Performance by Campaign — Mar 10 to Mar 23

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How We Tracked This

Source-Level Attribution

Every close in this report comes from your three GHL pipelines — Main Funnel (Josh), Paul Pipeline, and Purchase Funnel. Each close is attributed using the opportunity source field (which form or channel they came through) combined with first-touch attribution data. If either signal shows a paid campaign, we credit that campaign with the close.

2-Week Summary
114

Total closed customers — Mar 10 to Mar 23

Ad-Attributed Closes 58 (51%)
Total Ad Spend $8,606
Blended Cost/Close (ads) $148
Customer Sources

Where All 114 Closes Came From

Self-Service 30 closes
Google SGM 25 closes
Organic/Direct 24 closes
Google North NJ 19 closes
Meta (all) 14 closes
Unknown 5 closes

51% of closes directly attributed to ad campaigns. 5 additional closes had paid first-touch but organic final conversion — counted above in their respective campaign.

Google Ads

Cost Per Close — SGM vs North NJ

Google SGM

$3,622 Ad Spend
25 Closed Customers
$145 Cost Per Close

Google North NJ

$3,643 Ad Spend
19 Closed Customers
$192 Cost Per Close

Nearly identical spend — SGM closes at $145 vs North NJ at $192. Both are converting.

Meta Ads

Facebook & Instagram — Cost Per Close

Total Meta Spend $996
Meta Closes (original territory) 9
Meta Closes (North NJ) 5
Total Meta Closes 14
Meta Cost Per Close $71

Meta is the most efficient channel by far — $71/close vs $145-192 on Google

Campaign Detail

Full Spend & Close Breakdown

Google SGM $3,622 spend → 25 closes → $145/close
Google North NJ $3,643 spend → 19 closes → $192/close
Google Shopping $345 spend → 0 closes
Meta (all) $996 spend → 14 closes → $71/close
Organic/Direct $0 → 24 closes
Self-Service $0 → 30 closes
By Pipeline

Closes by Sales Pipeline

Main Funnel (Josh) 37 closes
Paul Pipeline 34 closes
Purchase Funnel 43 closes
Total 114 closes
Budget Status

Both Google Campaigns Are Budget-Limited

SGM Daily Budget $250/day
SGM Shows For 20% of searches (70% lost to budget)
North NJ Daily Budget $250/day
North NJ Shows For 36% of searches (45% lost to budget)
Shopping Budget $70/day — 0 closes (candidate to cut)
Key Takeaways

What the Data Shows

Meta is your best closer at $71/close

Nearly half the cost of Google. Both territories are performing on Meta.

Google SGM closes at $145/close

Proven territory, strong performance — but only showing for 20% of available searches.

Google North NJ closes at $192/close

Higher than SGM but performing for a brand new market. Strong conversion rate (16.7%).

Shopping campaign is spending with no closes

$345 in this period with zero attributed closes. Reallocating to Search or Meta would be more productive.

Half your customers come at zero ad cost

54 closes (47%) from self-service and organic — your brand drives repeat business and word of mouth.

All data pulled from GHL pipeline closes, attributed by form source and first-touch tracking. Weekly automated reports start Monday March 30 — you'll see fresh numbers like this every week.

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